Sr. Social Media & Influencer Marketing Manager

Job Overview

Denara Group is hiring a full-time, hybrid Sr. Social Media & Influencer Marketing Manager in Dubai to architect a WealthTech brand’s digital presence across the UAE and GCC.
You’ll own social and influencer channels end-to-end—partnering with the CMO, product, and marketing teams—to drive brand awareness, community growth, and measurable business impact in a highly dynamic market.

Key Responsibilities

• Social Media (70%): Build and execute multi-platform strategy (Instagram, TikTok, LinkedIn, X); plan calendars; adapt content to UAE/GCC cultural trends; launch UGC programs; manage Arabic localization.
• Influencer Marketing (30%): Source and manage GCC creators in finance, business, and lifestyle; run activations; negotiate and track KPIs; build ambassador networks aligned to acquisition, retention, and LTV.
• Collaboration: Brief designers and copywriters; manage workflows, approvals, and on-time delivery.
• Analytics: Track reach, engagement, growth, and influencer ROI; deliver weekly and monthly reports and optimizations.
• Market/Compliance: Monitor GCC digital and WealthTech trends; ensure alignment with UAE best practices and regulations.

Requirements

• Bachelor’s in Marketing, PR, Communications, or related field.
• 5+ years in social media and influencer marketing roles (fintech or related); pre-launch/launch experience a plus.
• GCC market experience or deep understanding preferred; fluent in English, Arabic a plus.
• Tools: Hootsuite, Semrush, HubSpot, Notion, Figma, Canva, Modash/Upfluence, Google Analytics, Looker Studio, Excel, and AI tools (ChatGPT, Perplexity, Midjourney).
• High ownership, proactive, detail-oriented, and able to manage multi-stakeholder projects.

Benefits

• Private health insurance for you and family members.
• Visa expenses covered for you, spouse, and children.
• Hybrid work model with relocation support.
• 10 additional sick days per year.
• Opportunity to build a WealthTech brand from the ground up across the GCC.

Quick Details

• Salary Range: Market Competitive
• Job Sector: WealthTech / Financial Services (Holding Company)
• Job Type: Full-time, Hybrid
• Qualifications: 5+ yrs SMM & Influencer (fintech preferred); GCC experience; tool stack above; English fluent (Arabic plus)
• Job Categories: Social Media Strategy, Influencer Marketing, Community, Content, Analytics, Fintech Marketing

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